The PI Blog

Football being one of the biggest sports in the world, has a tremendous following specifically in Europe with an estimated 131 million fans within the five big European markets - Spain, Italy, Germany UK and France

Mark Ritson ignited debate over bland widespread use of the word 'promotion' as a noun; unhelpfully bundling price promotions together with brand promotions - so how are we in the brand promotional marketing sector going to change that?

Mark Ritson ignited debate over bland widespread use of the word 'promotion' as a noun; unhelpfully bundling price promotions together with brand promotions - so how are we in the brand promotional marketing sector going to change that?

In the realm of marketing and brand advocacy, regulatory compliance stands as a cornerstone of every strategic move.

A promotional campaign is a strategic effort to promote a product, service, or brand to a targeted audience.

Before rushing to integrate AR ( Augmented Reality ) into your marketing strategy, it is crucial to gauge its sustainability and genuine value for your brand.

In a dynamic landscape of marketing, promotions stand as the linchpin in driving visibility, desirability, and sales for brands.

The use of influencers within marketing can be beneficial in many ways.

As the end of November approaches and Christmas is on the horizon, millions of shoppers around the world eagerly anticipate a single day that is renowned for its frenzy and unbeatable bargains; Black Friday, which is arguably one of the most significant promotional events of the year for retailers and businesses

In today's fast-paced tech industry, staying ahead of the curve is not just a goal but a necessity.

The use of AI in the world has increased in recent years, especially in the field of marketing as it drives innovation and efficiency in the business world. AI-enabled tools and applications are transforming traditional marketing practices by automating processes, enhancing customer experiences, and enabling data-driven decision-making.

From British Airway to Barbie take a look at some of our favourites .

As we grapple with the impact of these economic challenges, we must touch on how hard small businesses have been hit by this situation. Small businesses are key in many communities, contributing to local economies and providing many employment opportunities. Some of the main challenges for all businesses are‍...

The Festival of Speed is an annual motorsports festival featuring modern and historic motor racing vehicles taking part in many events, held in Goodwood House, West Sussex, England, in late June or early July.

‍In the fast-paced world of marketing, staying ahead of the curve is crucial for businesses looking to create an impact with their campaigns...

Burberry isn't new to taking part in a rebrand, it went from being viewed as a ‘gangster’ or ‘chav’ brand as it became too accessible to many people....

Back-to-school season is not only a time of excitement for students and parents, but it also creates a golden opportunity for marketing professionals to engage with a highly receptive audience.