The PI Blog

Promotions that are ‘purchase necessary’ to participate often include some sort of primary proof of purchase to make an initial entry to ensure entrants are following promotional rules

Updated article on AI in the promotional space with insights into how ANI is integrated for automation and insights. Originally published 21/10/2023. Updated 22/10/2025

Looking at data and different prize types to understand what makes a promotion’s prize pool appealing to consumers.

Reviewing the impact the cost-of-living crisis has on shoppers and navigating the economic crisis with brand promotions. Originally published 06/10/2023. Updated 21/03/2025.

An overview of best practices within web design and how it translates to better development - considering the value of organisational conventions, layered artwork, file types, and more.

We previously discussed gamification and the impact and potential usage in brand promotion digital. Now, a regular addition to many promotions, and in 2024, gamification has grown in popularity and usage. 

Diving deeper to evaluate the use of promotional microsites. Promotional websites are a long standing firm favourite in shopper marketing digital to capture entries, opt-ins, and more - but how do we apply it to promotions and how has it changed over time?

Football being one of the biggest sports in the world, has a tremendous following specifically in Europe with an estimated 131 million fans within the five big European markets.

Mark Ritson ignited debate over bland widespread use of the word 'promotion' as a noun; unhelpfully bundling price promotions together with brand promotions - so how are we in the brand promotional marketing sector going to change that?

Mark Ritson ignited debate over bland widespread use of the word 'promotion' as a noun; unhelpfully bundling price promotions together with brand promotions - so how are we in the brand promotional marketing sector going to change that?

In the realm of marketing and brand advocacy, regulatory compliance stands as a cornerstone of every strategic move.

A promotional campaign is a strategic effort to promote a product, service, or brand to a targeted audience.

Before rushing to integrate AR ( Augmented Reality ) into your marketing strategy, it is crucial to gauge its sustainability and genuine value for your brand.

In a dynamic landscape of marketing, promotions stand as the linchpin in driving visibility, desirability, and sales for brands.

The use of influencers within marketing can be beneficial in many ways.

Decoding what makes Black Friday such an effective period for sale promotions.

In today's fast-paced tech industry, staying ahead of the curve is not just a goal but a necessity. How does gamification come into play and what's its place in promotional marketing?

Take a look at some of our favourite marketing campaigns. From Corteiz, British Airways, Barbie, Spotify, and Apple - read and discover what made these marketing campaigns were so successful.

An annual motorsports festival featuring modern and historic motor racing vehicles taking part in events, held in Goodwood House in late June or early July.

‍In the fast-paced world of marketing, staying ahead of the curve is crucial for businesses looking to create an impact with their campaigns.

Every brand needs to evolve with the market or they run the risk of being left behind. Discover some of the best rebrands and comebacks from the brands: Burberry, Poalroid, Converse, Croc's and Levi's

Back-to-school season is not only a time of excitement for students and parents, but it also creates a golden opportunity for marketing professionals to engage with a highly receptive audience.